When tasked with an assignment to redesign the logo and brand identity of a major company, I immediately chose Subaru. The Subaru logo is one I look at every day; it’s prominently displayed on the steering wheel of my Crosstrek.

The constellation logo holds a lot of meaning to the company yet looks dated. As many brands have shifted to flat, 2D designs, Subaru has stuck by its 3D constellation design. Taking inspiration from Subaru’s Rally Team’s branding, I took two stars and placed them inside a swoosh. With a more modern font, Subaru’s branding has been brought into the modern day.